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Family Business Law Basics: Choosing a Name | Davis Wright Tremaine LLP

Family Business Law Basics: Choosing a Name | Davis Wright Tremaine LLP

Location up your spouse and children small business effectively will allow you to strike the floor working and prevent important issues from popping up down the street. To that close, DWT’s Loved ones Small business Source Centre is running a series of content articles to give guidance on how to established up your enterprise the proper way.

Our 1st short article in that sequence, on entity choice, can be observed below. The collection proceeds with this write-up, which focuses on the factors that crop up when picking the identify of your small business. From registering your trademark to deciding on your business’s legal name to claiming your online domain, we’ll contact on three standard but important factors for your manufacturer.


Most likely the most significant thing to consider when picking out your business’s name is generating certain that the name does not infringe on anyone’s trademark legal rights. If your small business employs an additional party’s trademark, that social gathering can force you to improve your company’s title and probably shell out them substantial monetary damages. If you have presently started to obtain customers, altering your title can offer a devastating blow to your branding and buyer goodwill.

When it is doable for you to carry out a look for of the government’s database of registered trademarks on your own, it is strongly encouraged that you retain the services of an attorney familiar with trademark law and process to do it for you. A trademark attorney will be capable to carry out the research more correctly and competently than you will.

Though hunting for registered logos is an vital move in making sure you will not infringe on anyone’s legal rights, it is important to know that even if a corporation has not registered their title as a trademark, they will even now have legal rights to it simply just from employing it. So, if you are pondering about using the very same title as one more company just due to the fact it turns out that they have not registered it as a trademark, refrain from accomplishing so.

Legal Identify vs. Trade Title

Providers are needed to decide a legal identify for their organization. The legal identify is the formal identify that is filed with the secretary of condition and that is employed for tax and licensing uses. On the other hand, corporations are not expected to use that name in practice—they can use a trade name. A company using a trade identify is normally referred to as “undertaking enterprise as” (normally notated “d/b/a”) [their trade name].

There are various motives why a organization may possibly pick to use a d/b/a. Possibly the organization wishes to make it more complicated for the standard public to locate their article content of incorporation or other general public filings. Probably the corporation is included in a state with a statute that prohibits two companies incorporated in that state, no subject their entity type, from acquiring the exact name (e.g., in Washington, RCW 23.95.300). This sort of a statute could drive a business to choose a lawful identify other than the 1 that they would like to work under.

At the close of the working day, it is vital for prospective business enterprise entrepreneurs to know that the ability to use a d/b/a presents them versatility when picking out a identify.

World-wide-web Existence

In present day globe, a potent internet existence is vital to business achievements. This normally means companies must have a perfectly-made web page and social media profiles.

On the other hand, no matter how expert or aesthetically satisfying a web site or social media profile is, it will not be powerful if no 1 can locate it. For that reason, it is essential that you claim your area identify and social media handles as before long as you have settled on a name.

It is really challenging, if not unattainable, to modify area names or social media handles with no getting a major stage backwards in your business’s online engagement. This makes it even a lot more important that you decide on a business enterprise title that complies with all authorized demands from the really starting, ensuring that you do not have to adjust your company’s title and, thus, your domain title and social media handles.

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