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What Utah’s new consumer privacy law means for your business

What Utah’s new consumer privacy law means for your business

Utah lately handed the Utah Client Privateness Act, which will go into result December 31, 2023. Failure to comply could charge companies up to $7,500 for each violation furthermore the true problems to the customer. 

Applicability of the legislation

Utah’s new legislation applies to any firm conducting enterprise or concentrating on buyers in Utah, so very long as the following problems are achieved:

  • The company’s overall annual profits is at least $25,000,000 and 
  • The company possibly (1) collects or processes info for at minimum 100,000 people, or (2) controls or procedures the information and facts of 25,000 customers and also derives around 50{e421c4d081ed1e1efd2d9b9e397159b409f6f1af1639f2363bfecd2822ec732a} of their once-a-year profits from the sale of individual knowledge. 

The law exempts specific kinds of corporations from compliance, these as air carriers, governmental entities, tribes, institutions of increased instruction, nonprofit businesses, or a number of industries that gather facts now lined by federal legal guidelines, these kinds of as the Wellness Insurance plan Portability and Accountability Act or the Gramm-Leach-Bliley Act. 


The new regulation gives new rights for consumers and new obligations for companies who acquire or approach shopper info. Importantly, the legislation defines buyers as citizens of Utah acting in an person or house context. The definition of consumers does not include things like all those who are performing in an work or business context. The regulation defines personal information incredibly broadly and basically signifies any information that could reasonably be envisioned to identify a person. 

The new law also is made up of precise necessities for providers that want to collect sensitive facts (these types of as facts about an individual’s race or ethnic origin, religious beliefs, sexual orientation, citizenship or immigration standing, medical details or remedy information and facts, genetic or biometric info, or unique geolocation facts). A firm that would like to acquire sensitive information need to present shoppers with a obvious observe that they can opt out of sharing this sort of details. 

Purchaser legal rights and firm obligations

Less than the new legislation, people have the adhering to rights:

  1. The suitable to ensure whether or not a corporation is processing their own info
  2. The ideal to obtain the personalized data
  3. The proper to delete their particular information
  4. The proper to receive a duplicate of their personalized info in a format that is moveable, quickly usable, and easily transferable and
  5. The appropriate to decide out of qualified marketing or sale of own details.

To work out these rights, the purchaser will have to post a request to the organization. A father or mother, guardian, or conservator might also ask for the information and facts on a consumer’s behalf. The enterprise generally need to answer to a consumer’s ask for for information and facts in just 45 days and let the client know what steps have been taken to answer to their ask for. Nevertheless, the law also presents for the business to request for a person 45-day extension, so long as they fulfill sure circumstances and comply with certain demands.

The company might also demand a reasonable payment to approach the data in selected conditions, this sort of as if it thinks the request is unfounded or abnormal, it is a 2nd ask for built inside of a 12-month period, or the organization believes the principal objective is for a little something other than training their consumer proper.  

Importantly, a firm may possibly not penalize a shopper for training a correct by denying service, charging distinct rates, or giving a diverse amount or good quality of provider. Having said that, the legislation does not prohibit businesses from supplying loyalty or club card courses.

Privacy detect

Companies will have to publicly post a privateness see that consists of the subsequent facts:

  1. The classes of own information processed
  2. The needs for which the particular knowledge is processed
  3. How shoppers may perhaps work out a right 
  4. The groups of personal data shared with 3rd events (if any) and
  5. The categories of 3rd events with whom the controller shares personal knowledge (if any).

Additionally, if the organization sells individual details or engages in qualified advertising, it ought to obviously inform the client that they have a suitable to choose out of possibly use of their details. The organization will have to then honor that request.

Interactions with processors

If a organization takes advantage of a 3rd party to enable them course of action customer data, it should enter into a deal with that third occasion. That contract have to require the third occasion to continue to keep details private and established forth the processor’s obligations and obligations for safeguarding the details and the function of processing the data. 


The business need to establish, apply, and manage realistic administrative, technological, and actual physical facts stability procedures to safeguard client information and facts. 


This new legislation does not allow men and women to straight sue corporations for violations. Fairly, the point out legal professional general enforces the law. The legal professional basic have to give businesses 30 days to resolve any troubles ahead of pursuing any motion or issuing any fines. 

Next techniques

  • Assessment your inner insurance policies and procedures to guarantee you have suitable safeguards in spot.
  • Modify your public privacy coverage. 
  • Ensure you have suitable agreements in position with these who method details on your behalf.

Do this now, well right before lack of compliance turns into an problem.